Pinnacle Systems (Mountain View, California) is a world leader in video technology. I was hired as a consultant to help develop and implement a consistent corporate visual identity for their consumer and prosumer products.

Every Pinnacle product utilizes the ball, red stripe, and Emmy award (Pinnacle had won 8 at last count; I suspect I may have to update this page frequently).

Having a consistent look has made a big difference in the retail environment. Here's a product wall that helps customers to select the Pinnacle product most appropriate to their needs.